At FindMyCasino, transparency and trust are at the heart of everything we do.
This Affiliate Disclosure explains how we earn revenue, how affiliate links work, and why our recommendations remain completely independent and unbiased.
1. How FindMyCasino earns revenue
FindMyCasino is a free-to-use UK casino comparison website. We earn revenue through affiliate partnerships with some of the casino brands featured on our site.
When you click on a casino link and register for an account, we may receive a commission or referral fee from that operator. This payment comes at no additional cost to you and helps us fund our expert reviews, research, and responsible gambling content.
2. Our editorial independence
Our partnerships do not influence our reviews, ratings, or recommendations.
We never:
Accept payment for higher rankings or positive coverage.
Allow operators to edit or approve our reviews.
Feature unlicensed or unsafe casinos under any circumstances.
All reviews and guides are written by independent experts and verified by our editorial team to ensure accuracy, fairness, and UKGC compliance.
3. How affiliate links work
Affiliate links contain unique tracking codes that allow our partners to know you visited their website via FindMyCasino.
When you click one of these links and create an account, the operator can record that referral. We do not share personal information such as your name, email, or contact details with casino operators.
For more details on how this tracking works, please see our Cookie Policy and Privacy Policy.
4. Why this matters
Affiliate partnerships are how we keep FindMyCasino free, transparent, and regularly updated.
They allow us to:
Provide unbiased reviews and detailed comparisons.
Employ real experts to test UKGC-licensed casinos.
Promote safe and responsible gambling resources.
We only work with casinos that meet our strict review criteria, including:
Valid UK Gambling Commission licence.
Fair bonus terms and wagering conditions.
Secure payments and strong player protection policies.
5. Responsible advertising
FindMyCasino fully complies with the UK Advertising Standards Authority (ASA) and Gambling Commission marketing regulations.
All promotional content is clearly labelled with #AD, T&Cs apply, and 18+ GambleAware.org where appropriate.
We never use misleading terms such as “risk-free” or “guaranteed win.”
6. Your trust matters
Our readers come first. We are committed to maintaining full transparency in everything we publish — from reviews to affiliate partnerships.
If you have questions about our affiliate relationships or want to learn more about our review process, please contact us at [email protected].