At FindMyCasino, we are committed to publishing accurate, transparent, and unbiased information to help players choose safe, trusted, UKGC-licensed online casinos.
This Editorial Policy outlines how we create, review, and maintain our content to ensure it meets the highest standards of integrity and reliability.
1. Our mission
Our mission is to help UK players make informed, confident decisions about where to play online.
We achieve this by:
Providing honest, data-driven casino reviews.
Explaining complex gambling topics in plain English.
Promoting only licensed and responsible operators.
Ensuring our advice is independent and player-focused.
We never exaggerate offers or use misleading claims.
2. Editorial independence
FindMyCasino operates independently from all casino operators.
While we may earn commissions through affiliate partnerships, these never influence our editorial content, reviews, or rankings.
Our editors and writers are not compensated by casino brands, and no operator can pay for improved ratings, inclusion, or placement.
All content decisions are made solely by our editorial team.
3. Expert writers and reviewers
Our content is written and reviewed by experienced iGaming professionals with backgrounds in online casinos, sports betting, and responsible gambling.
Each expert has hands-on experience testing casino platforms, verifying bonus terms, and assessing player safety.
Our key editorial team includes:
Tobi Opeyemi Amure – iGaming Writer & Casino Analyst
Josh Miller – Senior Editor & UK Casino Specialist
Every article, review, or guide is fact-checked and approved by an editor before publication.
4. Accuracy and verification
Accuracy is at the heart of what we do.
Before any content goes live, our team verifies:
UK Gambling Commission licensing details.
Bonus terms and wagering requirements.
Accepted payment methods and payout speeds.
Game providers and software fairness.
Operator safety, security, and player protection tools.
We also cross-reference all claims against official sources, including:
UK Gambling Commission
Advertising Standards Authority (ASA)
GambleAware.org
GamCare.org.uk
5. Content updates
The online casino industry changes quickly — bonuses, games, and regulations evolve constantly.
To keep our reviews relevant and accurate, we:
Revisit and update key pages at least once every quarter.
Immediately correct any factual errors found by readers or team members.
Display a “last updated” date on all major reviews and guides.
If a casino changes its licence status, ownership, or terms, we update or remove the listing promptly.
6. Transparency and disclosure
FindMyCasino is supported by affiliate partnerships with some casino operators.
When you click on a casino link and register, we may receive a commission — but this never affects our reviews or recommendations.
All affiliate links are clearly identifiable and comply with the UK Advertising Standards Authority (ASA) and Gambling Commission guidelines.
For more information, see our Affiliate Disclosure page.
7. Corrections and feedback
We believe in accountability.
If you notice an error or outdated information on our site, please contact us at [email protected].We’ll review your message and make any necessary corrections as soon as possible.
8. Responsible gambling commitment
Every piece of content published on FindMyCasino promotes responsible play.
We never encourage excessive gambling or imply guaranteed wins.
Our team highlights responsible gambling tools and provides direct links to organisations offering help and advice:
GambleAware.org
GamCare.org.uk
GAMSTOP.co.uk
9. Our promise to readers
We promise to:
Always act in the best interests of UK players.
Only feature licensed and legitimate casinos.
Keep our content accurate, independent, and transparent.
Promote fairness, integrity, and responsible gambling.
Our goal is simple: to be the most trusted source for UK online casino reviews and comparisons.